March Breakfast Club: What's In a Name? Clever and Innovative Marketing Strategies of the Flying Squirrels Baseball Team REGISTER

“What’s in a Name?” Clever and Innovative Marketing Strategies of the Flying Squirrels Baseball Team, The Diamond, 7:30-9 a.m.

C3: The Creative Change Center is pleased to announce its March Breakfast Club featuring Flying Squirrels' VP and COO Todd "Parney" Parnell.  The event will take place at The Diamond, 3001 N. Boulevard, Richmond, VA, 23230 on Thursday, March 25th, from 7:30 to 9 a.m.

The mission of C3’s Breakfast Club is to offer a monthly speaker series spotlighting creative and innovative problem-solving in the workplace.  The Flying Squirrels have caught our attention through their innovative marketing strategy to get Richmonders invested in the new baseball team by hosting a citywide naming contest.  Come hear Todd “Parney” Parnell tell the story of the Flying Squirrels:  how they developed and executed their initial marketing strategy to hit Richmond with a splash, and what their ongoing marketing strategies are to keep Richmonders engaged. 

We thank our March Breakfast Club sponsor, First Capital Bank, for supporting C3 and creativity and innovation in the workplace.

Please join us on March 25th to hear more from the Flying Squirrels about their innovative marketing philosophy!  
 
    

Event Registration